Exhibition area Flexible Housing
The new Flexible Housing - Opportunities next door exhibition area in Hall B3 at EXPO REAL is dedicated to future-oriented living concepts, new forms of urban flexibility, and interdisciplinary exchange between project developers, investors, municipalities, architects, and political decision-makers.
Rethinking Living Space with Flexibility
The residential real estate industry is under pressure—demographic change, changing lifestyles, migration, resource scarcity, and urbanization are presenting planners and cities alike with complex challenges.
With the new exhibition area Flexible Housing – Opportunities next door, we are opening up an innovative space for thinking and designing: here, living space is no longer understood as a mere structural unit, but as a social, ecological, and economic platform that offers a wide range of opportunities for a sustainable and livable future. Discover solutions that respond flexibly to social developments – and experience how living space can become a driver of urban transformation.
The exhibition presents forward-looking living concepts, while experts from politics, business, planning, and research provide important insights on stage.
Highlights of the Flexible Housing exhibition area
- Curated exhibition area featuring innovative housing projects, construction methods, digital solutions, and mobility concepts
- High-caliber panels and talks with experts from politics, business, planning, and research
- Topics such as modular housing, conversion, social mixing, reducing construction costs, digitalization, and ESG in residential construction
- Participatory formats
Flexible Housing exhibition area
The Flexible Housing exhibition bridges the gap between the pressing issue of housing and creative solutions, presenting sustainable living models, best-practice construction projects, and transformative strategies.
The centerpiece of the stand concept is an iconic design element: the door. It symbolizes what "flexible housing" is all about—openness, movement, access, and new perspectives. As a central visual element, it shapes the entire exhibition architecture and becomes a unifying symbol for the potential of flexible living.
The exhibition will be accompanied by lectures and panel discussions on the Flexible Housing Stage.
The exhibition's hashtags serve as a curatorial compass: they structure the diverse content into thematic focal points, highlight key trends, and offer visitors guidance in the discourse on sustainable living.
Rethinking housing: adaptable, user-centered, sustainable—from modular construction to regulatory reform.
Affordability as creative freedom: through smart standards, modular systems, and social innovation.
Less space, more quality – through efficient planning, robust structures, and smart processes.
Transformation as a resource: from bunker to neighborhood, from parking garage to place of residence.
Visionary living concepts from the past as inspiration for today – Alt-Erlaa, Tempelhofer Feld, and more.
New models of communal living – self-organized, self-managed, collectively supported.
Digital tools and new planning concepts for the next generation of living.
Housing – a market facing challenges
Housing shortages, housing construction, housing renovation—these are ongoing social and economic issues that require new strategies and concepts. Exciting insights into this topic are provided by the EXPO REAL Housing Study powered by Pestel Institute, the results of which will be presented on the first day of EXPO REAL 2025 and will then be available exclusively on our website. The study examines the topic of housing throughout the life cycle.
On stage: Exciting insights into the topic of housing
On the Flexible Housing stage, numerous panel discussions on the topic of housing will take place. In addition, further inspiring presentations can be found on other stages. Here are some highlights you won’t want to miss:
EXPO REAL FORUM - Monday, October 6, 2025, from 14:00 to 14:50 - Hall B3
Housing in Europe: Lessons to be learned
The demand has been immense for a long time! What is currently happening in Europe in terms of affordable housing, energy efficiency, and both social and privately financed housing construction? This event offers a look beyond national borders. What can we learn from others—and how can we apply this knowledge?
FLEXIBLE HOUSING FORUM - Monday, October 6, 2025, from 13:30 to 14:50 - Hall B3
The changing housing market: Demographics and skilled labor recruitment as levers for successful construction policy
Every year, around 400,000 people from the baby boomer generation retire—a profound demographic shift. To fill the gaps, Germany wants to attract people to the labor market as part of its skilled labor strategy. Both of these factors increase the demand for suitable, affordable housing. Without a roof over their heads, people cannot move in, and without new residents, there can be no growth. The housing issue is therefore no longer just a social issue, but is becoming a key economic issue. It determines prosperity, competitiveness, and the future. After all, without a construction boom, there can be no economic boom.
Catella AB // Room A32 - Tuesday, October 7, 2025, from 15:00 to 16:30
Residential investments in transition: Why it pays to look beyond Germany's borders
Residential construction in Germany is stagnating, and capital is seeking new avenues: Institutional investors are setting their sights on European and international markets. Which countries and regions offer attractive investment opportunities? Where is there regulatory clarity? What returns can investors expect?
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