October 5–7, 2026

Transform & Beyond by EXPO REAL: Why exhibit

Make the real estate transformation work!

Shape the future of the real estate industry!

Challenging times require flexibility and collaboration to find solutions and overcome obstacles. The new Transform & Beyond by EXPO REAL area bundles the relevant future topics of the real estate industry in one place. Here you have the opportunity to present your innovative solutions and future-oriented products for the real estate industry. Transform & Beyond is THE place at EXPO REAL where the future of the built world is discovered and shaped together.

The central topics of Transform & Beyond by EXPO REAL are smart buildings, decarbonization of cities and buildings, AI & robotics, digitalization and energy solutions for districts. You can find the exhibition areas here.

Your participation options

The official registration deadline for exhibitors for the Transform & Beyond by EXPO REAL 2025 area was March 20, 2025.

You have various options for exhibiting at Transform & Beyond by EXPO REAL.

With our stand packages, you don't have to worry about stand construction or ordering electricity. Simply arrive and take your stand directly. You can choose between the Transform & Beyond Startup package and the Transform & Beyond Premium package.

Would you like to book a larger area with customized stand construction? Stand areas of 20 m², 40 m², 60 m², 120 m² or more can be booked at Transform & Beyond by EXPO REAL.

You will be able to register for EXPO REAL 2026 from February 2026.

You can find all information on the participation options here.

A woman wearing glasses and a blue scarf is talking with another attendee at EXPO REAL. She holds a notebook and a water bottle while listening attentively. In the background, other people are engaged in conversations, creating a focused and professional trade fair atmosphere.
© Messe München GmbH
Visitors are networking in the “transform & beyond by EXPO REAL” area. Several colorful information booths showcase topics such as energy efficiency, decarbonization, and sustainable real estate solutions. The atmosphere is lively, with professionals from the real estate industry engaged in conversations.
© Messe München GmbH
Two young professionals in business attire are working together on tablets at an EXPO REAL trade fair booth. In the background, a green digital display shows graphics and the text “Our service for your real estate portfolio.” The scene conveys focused collaboration in a modern, technology-driven setting.
© Messe München GmbH
Three men in business suits are having a conversation at the “GoBright” booth during EXPO REAL. The man in the middle gestures as he speaks, while the others listen attentively. In the background, digital workplace solution displays and other fair attendees are visible.
© Messe München GmbH
Two men in suits are sitting in a modern glass meeting room at EXPO REAL. They are having a discussion at a round table while looking at a laptop. The room is illuminated with pink light, creating a calm and focused atmosphere suitable for private business meetings.
© Messe München GmbH
A woman wearing glasses and a blue scarf is talking with another attendee at EXPO REAL. She holds a notebook and a water bottle while listening attentively. In the background, other people are engaged in conversations, creating a focused and professional trade fair atmosphere.
Visitors are networking in the “transform & beyond by EXPO REAL” area. Several colorful information booths showcase topics such as energy efficiency, decarbonization, and sustainable real estate solutions. The atmosphere is lively, with professionals from the real estate industry engaged in conversations.
Two young professionals in business attire are working together on tablets at an EXPO REAL trade fair booth. In the background, a green digital display shows graphics and the text “Our service for your real estate portfolio.” The scene conveys focused collaboration in a modern, technology-driven setting.
Three men in business suits are having a conversation at the “GoBright” booth during EXPO REAL. The man in the middle gestures as he speaks, while the others listen attentively. In the background, digital workplace solution displays and other fair attendees are visible.
Two men in suits are sitting in a modern glass meeting room at EXPO REAL. They are having a discussion at a round table while looking at a laptop. The room is illuminated with pink light, creating a calm and focused atmosphere suitable for private business meetings.

Who can participate in Transform & Beyond by EXPO REAL?

Companies, start-ups and scale-ups with cross-industry solutions and products for the decarbonization of cities and buildings, for smart buildings, for AI & robotics, digitalization and for energy management solutions for districts.

As an exhibitor you benefit from:

  • an international industry network
  • the broad professional audience at EXPO REAL
  • many events and guided tours
  • an attractive package for start-ups
  • complete stand construction packages or individual exhibition spaces
  • a high-level conference program
  • a strong media presence
With its innovative Transformation & Beyond Area, EXPO REAL provides us with the opportunity to present entire product to customers and to highlight the sustainability of our solutions. My personal goal is to further anchor and promote the concept of efficient resource use and to contribute to decarbonizing the entire economy.
Mathias Hornjak
  • Managing Director
  • Green Mobility Solutions GmbH

Topic areas

Transform & Beyond by EXPO REAL focuses on the decarbonization of cities and buildings, smart buildings, AI & robotics, digitalization and energy solutions for districts.

Futuristic electromagnetic signals on buildings
© Messe München
Illustration of a bonsai tree in a soap bubble growing out of dark soil. Around the bubble is an arch with various icons for recycling and renewable energies.
© Messe München
Hand of person using laptop to program robotic arm using advanced technology such as AI
© Messe München
A person types on a laptop, overlaid with digital charts and graphs showing data analysis and statistics.
© Messe München
High angle view of a sustainable green office or residential complex
© Messe München
Futuristic electromagnetic signals on buildings
Illustration of a bonsai tree in a soap bubble growing out of dark soil. Around the bubble is an arch with various icons for recycling and renewable energies.
Hand of person using laptop to program robotic arm using advanced technology such as AI
A person types on a laptop, overlaid with digital charts and graphs showing data analysis and statistics.
High angle view of a sustainable green office or residential complex

Exhibitor structure Transform & Beyond by EXPO REAL

Most of the exhibitors at Transform & Beyond by EXPO REAL 2025 came from the smart buildings sector.

© Messe München

Your contact person

Smiling woman with long dark blonde hair and a black top, wearing a discreet necklace.
Jessica Swoboda
  • DEPUTY EXHIBITION DIRECTOR
Location
Location
Smiling woman with blonde hair in a white blouse against a blue geometric background.
Gesine Hübner
  • Exhibition Manager
Halls A3, B2, B3 & Transform & Beyond by EXPO REAL
+49 89 949-20444
+49 89 949-20444
Write an e-mail
Write an e-mail
Location
Location
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