Application start-ups

The application period for start-ups at EXPO REAL 2021 has ended. If you are interested in having a stand at EXPO REAL 2022, October 4-6, you will find all relevant information here from January 2022.

Your company is a start-up active in the fields of Proptech, Contech or Fintech and your business idea has the power to disrupt the real estate industry? You are already halfway there! Book your Tech Alley presentation space and secure your presence in the central innovation area of EXPO REAL.


The topics of the start-ups:

Admission criteria for startups on Tech Alley:

  • Established within the last 7 years
  • on the market for at least 3 years
  • Classification in at least one point of the
    exhibition sectors 11.1-15.2

Your benefits at a glance

  • Industry exposure: your own presentation space approx. 1 m² workspace per startup at topic tables with five workstations each (incl. electricity, LAN and USB charging connection, as well as an open storage area and logographic print)in the Tech Alley of EXPO REAL 2020, including two three-day exhibitor passes
  • Speaker slot in the Tech Talk Stage
  • Company entry in the EXPO REAL exhibition directories
  • Network: public profile in the EXPO REAL start-up database
  • Media attention: marketing, press and social media campaigns

    Package price: EUR 6,950

To be eligible for participation you have to meet the Terms of Participation and fit into one of the following exhibition sectors:

11. Digital solutions and products:Plan & Build

11.1 Software solutions for the construction industry and project development

11.2 Building information modeling and virtual components

11.3 3D visualization, augmented and virtual reality solutions

12. Digital solutions and products: Manage & Operate

12.1 AI-based portfolio, asset and property management

12.2 Sensor-assisted maintenance (software and hardware)

12.3 Sensor-assisted HVAC control systems for large commercial real estate portfolios

12.4 Access control software and hardware for buildings and special-purpose properties

12.5 Tenant, community and building management platforms

12.6 Scalable, fully-integrated digital parking space management systems

13. Digital solutions and products: Research & Valuate

13.1 Providers of machine learning, big data analysis, data-driven real estate industry intelligence

13.2 Automated services for real estate valuation models

14. Digital solution and products: Invest & Finance

14.1 Crowd investing platforms for investors in commercial real estate developments

14.2 Marketplace and peer-to-peer lending

14.3 Digital transaction management using blockchain

15. Digital solutions and products: Market

15.1 Platforms for short-term rentals of office and retail space

15.2 3D, augmented reality and virtual reality services for marketing commercial properties

REAL ESTATE INNOVATION FORUM: all about digitalization

At the REAL ESTATE INNOVATION FORUM well-known experts and trendsetters will give presentations and lead discussions shedding light on topical aspects of the industry's digital transformation and make specific recommendations.

Important Documents

Impressions 2019

Teaser image of YouTube video
EXPO REAL 2019 - NOVA³: New trade fair concept

A glimpse into the future of the real estate industry, thanks to a new trade fair concept at the EXPO REAL - NOVA³. Everything revolves around innovation in one hall. The idea behind it: an lively exchange between start-up´s, Grown up´s and already established companies in order to encourage the digital transformation in the industry.

3D tour of the Real Estate Innovation Forum and the Tech Alley 2019 (provided by Haworth - official sponsor of the Real Estate Innovation Forum)

Halle C1, Bereich Innovation und Tech Alley A2

Jessica Swoboda
Jessica Swoboda
Exhibition Manager
Messegelände, 81823 München