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Hotel properties: trends & developments

How is the market for hotel properties developing? What are the trends in the global hotel industry? Europe's largest trade fair for hotel properties and investment players from the hotel and real estate industry meet to discuss current developments and establish important contacts.

EXPO REAL—the ideal platform

The wide variety of players and topics from the market for hotel properties makes EXPO REAL the ideal platform

  • for relevant information on hotel properties—from buying and selling land or investing in real estate for the entire hospitality industry,
  • for meetings and discussions with leading players in the international hotel property market,
  • for productive encounters with hotel experts, developers, investors as well as service providers in the hotel property sector. All of them use EXPO REAL as an information-packed trade fair and meeting place.

Changing market dynamics for hotel properties

The hotel asset class has been severely impacted by the pandemic years, bringing a new dynamic to the market. The coronavirus crisis was the most severe disruption in hotel history—both in the German and international hotel property market. Travel and hospitality boomed until 2019, with investors and operators betting on growth accordingly. But in 2020, governments around the world stopped travel, closed borders and hotels. That caused losses in the billions. Then, in late February 2022, came the attack on Ukraine. Its far-reaching implications mean new mega-challenges for the demand-driven and high-cost hotel property sector, its investors and operators. And although the COVID-19 pandemic is not over yet, there are professional investors who continue to believe in the hotel asset class. At the same time, there is growing interest in new utilization concepts for existing hotel properties.

A look at the future in the hotel property sector

Greater sustainability, quality and flexibility—many hotels have already been implementing environmentally friendly measures for years. Reaching today's climate targets will require professional operators and responsible investors with a long-term focus to come together. It is the only way to finance quality products with flexible use in the hotel property market. And to prevail in a still highly competitive market, whose trends consumers/travelers have a massive say in. What solutions are available and how can change be accelerated? Does it unlock new options for investment in hotel properties? At EXPO REAL, you were able to benefit from the know-how of experienced practitioners and hospitality consultants.

Current trends for hotel properties

Since early 2022, forecasts for the hotel property market have finally been looking better. Leisure hotels/resorts have been booming again since Q2, and city hotels have also recovered unexpectedly quickly. Even the meetings and conventions industry is seeing an upswing. People are desperate to travel again, companies have a high need to at least catch up on meetings and smaller conferences. Also, the first major trade shows have already taken place or are scheduled for the fall. Be it investors, hotel operators, architects or other players: you will meet all stakeholders in the hotel property market at EXPO REAL. The perfect opportunity to discuss best practices from the hotel industry and current hotel property trends with experienced players.

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Major challenges in the hotel property market

The hospitality industry is a service industry. However, the loss of employees, caused by the repeated long pandemic lockdowns, can no longer be compensated for. First innovative approaches are already becoming visible. Just like in other industries, high inflation, skyrocketing gas costs and drastically increased wages are currently hampering everyday life in the hospitality sector. And consumers, in turn, fear the consequences of the war in Ukraine and higher prices for food and energy. This already slightly slowed down the summer boom in 2022. Project developers and builders of hotel properties are also under pressure: prices are also skyrocketing in their segment, with bottlenecks in the supply chains preventing hotel buildings from being completed. You could be there live at EXPO REAL where the industry discusses solutions and explores options!

First-hand and purposeful information on hotel properties

From buying and selling hotels, investing in hotel properties, trends and prices to current hospitality topics—EXPO REAL is well worth a visit!

  • Visit the booths of leading players in the hotel property market.
  • Get to know the latest innovations in the hotel sector.
  • Discuss current trends and challenges around hotel properties—from simple to luxury hotels—with experienced experts and practitioners.
  • Maintain and expand your network and initiate new business relationships.
  • Enjoy inspiring presentations and renowned speakers in EXPO REAL's high-profile conference program.

© tashatuvango - stock.adobe.com

Renowned exhibitors in the hotel property sector

Which companies offer hotel property services? And who does what? You can find out more about this directly from the exhibitors at EXPO REAL. In addition to the joint pavilions “World of Hospitality” and “196+ lounge”, there are many individual contributions from leading players in the market.

World of Hospitality—Hotel industry in 360°

Since 2011, the joint pavilion “World of Hospitality” has been one of the first destinations for trade fair visitors interested in hotel properties: it features domestic and foreign exhibitors from the entire value chain, from investors to hotel operators. This is where you will find contacts across the entire spectrum of the hotel property market: search for locations, hotel buildings, hotel development, prices and financing, investment in hotel properties and operation of hotels.

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Many interested visitors at the World of Hospitality Booth A1.144.

At EXPO REAL 2022, the “World of Hospitality” again occupied two booths. The following companies from the hotel property market were present at booth A1.144 to represent the hospitality sector:

ACHAT Hotels, CHRISTIE & CO, Hofer Land - Fichtelgebirge - Region Bayreuth, FALKENSTEINER Hotels & Resorts, GORGEOUS SMILING Hotels, HOTOUR Hotel Consulting, JUNG & SCHLEICHER Rechtsanwälte, BWH Hotel Group, PLAZA Hotel Group, PRIMESTAR Hospitality, SELECT Hotel Advisory Services, STAYCITY Group

At booth A1.040, where the “World of Hospitality” reception and meeting rooms are also located, exhibitors were: NOVUM Hospitality, PREMIER INN and HOSPITALITYINSIDE.

Our tip: HospitalityInside is also the place to go for anyone interested in the HospitalityInside Think Tank (HITT) on ESG in hotel properties.

The 196+ lounge—hot spot for the hospitality industry

Current topics, effective networking: PKF hospitality group, the parent company of 196+ Events, stands as an internationally recognized leader in hotel, serviced living, tourism and leisure consulting. Being a joint pavilion, the 196+ lounge brings together the leading hotel groups and players in the hospitality industry. Thus, EXPO REAL offers you a varied platform for relaxed networking in the market for hotel properties.

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Booth A1.340, in the 196+ Lounge in Hall A1. the focus is on networking and interesting discussions.

Catch up live on current trends in the growing hotel business: in 2022, big-name exhibitors
at 196+ lounge, fair booth A1.340, included:

Accor, Dorint, Hyatt, Limehome, Radisson, Scandic, TUI and Wyndham

Hospitality Industry Dialogue: hotel properties on the conference stage

The cutting-edge supporting program was something You would'nt want to miss! The Hospitality Industry Dialogue at EXPO REAL 2022 covers a wide range of topics in the hospitality property industry:

  • Hotly desired: business hotels and resorts in distress
  • Does the hotel industry need new business and contract models?
  • ESG: the risks of adding value. How can the progress of a sustainable hotel property be calculated?
  • The old hotel property, the raw material warehouse of the future.
  • “I am the increase in value!” Employees want to be stakeholders, just like shareholders.


You can also take advantage of EXPO REAL's wide range of current topics relevant to the entire real estate industry, such as the spotlight topic of innovation. It pays to take a look at the conference program!

A visit to EXPO REAL is most definitely worthwhile, as this is where the key players in the entire life cycle and all aspects of hotel properties meet. The perfect opportunity to learn first-hand about the trends that are shaping the international hotel property market. You will benefit from the extensive know-how of reputable companies from the hospitality industry and can establish useful business contacts.

Impressions of EXPO REAL

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Booth A1.340, 196+ Lounge - interested trade fair visitors in conversation at the Radisson Hotel Group
© Copyright 2022, Messe München GmbH, all rights reserved
Networking in the Goldbeck Lounge, Stand B2.130
© Copyright 2022, Messe München GmbH, all rights reserved
Booth A1.340, 196+ Lounge - interested trade fair visitors in conversation at the Radisson Hotel Group
© Copyright 2022, Messe München GmbH, all rights reserved
Energy | Get off the Gas – Acute Measures against the Energy Crisis Panel discussion in the REAL ESTATE INNVOVATION FORUM, Hall A3, Booth 250 Moderation: Susann Bollmann – Deutsche Unternehmensinitiative Energieeffizienz e.V. (DENEFF) Speakers Johannes Fütterer – aedifion GmbH, Robin Götter – CA Immo Deutschland GmbH, Alexander Aulibauer – Deutscher Sparkassen- und Giroverband (DSGV), Nils Lueken – Gegenbauer Holding SE & Co. KG,