On the Pulse of the Industry: The EXPO REAL Conference

The conference program for EXPO REAL 2026

The latest topics in the real estate industry

The conference programme has always been an important part of EXPO REAL.
However, in the past three years in particular, some events have been extremely well attended. This is because exchange and orientation are particularly in demand in difficult times.

An extensive programme took place on nine stages and in numerous conference rooms. The programme included panel discussions and presentations by and with well-known experts from the sector, academics from other fields and representatives of the younger generation - sometimes controversial, but often constructive.

Insights provide perspectives.

EXPO REAL FORUM

Informative, innovative, international: the EXPO REAL FORUM, with programs in both English and German, focuses on the evolving real estate business. Discussions and lectures provide insights and opportunities for exchanging ideas on current problems, but also on perspectives for the future. Topics include investment strategies, housing, data centers, AI in the real estate industry, sustainable financing, cryptocurrencies, climate risks, geopolitics, Germany as a business location, international comparisons and much more.

A panel discussion at the EXPO REAL Forum: Five experts are seated on stage in front of a large presentation screen, discussing investment strategies. The speaker on the right is talking into a microphone while the others listen. Audience members sit in the foreground, and a lectern with the EXPO REAL logo stands on the right.
© Messe München GmbH

PLANNING & PARTNERSHIPS FORUM

This forum´s focus: hotel, logistics, and office properties. In the presentations and discussions, the challenges of the asset classes will be addressed in order to find strategies and solutions in exchange. In addition, new job profiles and future requirements for employers and young professionals will be presented in order to promote the sustainable development of the industry.

A well-attended panel discussion at the “Planning & Partnerships Forum” during EXPO REAL in Munich. Numerous attendees are seated and standing in front of the stage, where several experts are speaking. Above the stage, a large screen displays event information, and the forum signage reads “curated by EXPO REAL.” The atmosphere is focused and professional.
© Messe München GmbH

DISCUSSION & NETWORKING FORUM / EXHIBITOR STAGE

The DISCUSSION & NETWORKING FORUM and the EXHIBITOR STAGE serve as a versatile lecture and discussion platforms on all aspects of the real estate industry.

© Messe München GmbH

GRAND PLAZA STAGE

At the GRAND PLAZA – our retail marketplace – the focus will be on expansion-oriented retailers, project developers, investors, as well as cities and their representatives. The top-notch GRAND PLAZA STAGE will provide expert information and discussions relating to the transformation of city centers and retail issues.

A panel discussion on the “Grand Plaza Stage” at EXPO REAL: Five people sit in a row on white chairs. The man on the right is speaking into a microphone, while the others listen and smile. Small tables with water bottles and glasses are placed in front of them. In the background, trade fair visitors walk through the exhibition hall.
© Messe München GmbH

TECH TALK STAGE

The TECH TALK STAGE is an area hosting innovative showcases and debates. It offers tech companies and start-ups an open space for presenting new perspectives on the topics of ESG, innovation and digitalization. The TECH TALK STAGE will be located in Hall B2 for the first time this year. This will specifically promote exchange and collaboration between innovators and the real estate industry.

© Messe München GmbH

DECARB ARENA

The decarbonization that is required in order to achieve the 1.5 degree goal demands the joint efforts of cities and real estate companies to implement climate-neutral projects in the future or to modernize the existing building stock in a climate-optimized way. These are the focal points of the DECARB ARENA, located at Transform & Beyond by EXPO REAL.

In an exhibition hall: a green wall with neon lettering:
© Messe München GmbH

TRANSFORM & BEYOND STAGE

The TRANSFORM & BEYOND STAGE deals with the future topics of the real estate industry. This is where visionaries come together to shed light on the key challenges and opportunities facing the real estate industry in the face of regulatory requirements such as the EU taxonomy and the Green Deal.

Five people sit on the stage during a panel discussion in the Transform & Beyond Forum. Details of the discussion are displayed on the screen behind them.
© Messe München GmbH

CareerDay

The CareerDay on the third day of the fair provides insights and outlooks into the professional world of the real estate industry and thrives on constructive discussions about the future requirements for employees and employers. The conference program during the CareerDay fosters mutual exchange of ideas and thus becomes a dynamic platform for networking with the real estate sector.

Three people are seated on stage in lounge chairs, engaged in a panel discussion. The man on the left is gesturing while the two women on the right listen attentively, each holding a microphone. Small tables in front of them hold water glasses and bottles.
© Messe München GmbH

Flexible Housing

The newly created Flexible Housing forum will be accompanied by an exhibition on affordable, resource-efficient, and sustainable living. The accompanying stage will host discussions on the urgent need for action and practical solutions for housing construction.

A panel discussion at EXPO REAL: Seven speakers are seated on stage in a row, addressing a large audience. The audience sits in several rows on the left, while the panelists on the right hold microphones with water glasses placed on small tables. Large blue banners reading “Flexible Housing” stand behind the audience.
© Messe München GmbH

Guided Tours

Get an overview of the topics of Transform & Beyond by EXPO REAL, as well as the exhibitors' innovations!

Guided tours are offered, providing exciting insights into a wide range of topics and innovative solutions.

A group of people with headphones gather in front of an exhibition stand. A sign reading “Guided Tour” is held up in the foreground.
© Messe München GmbH

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