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Our position.
Sustainable and innovative.
By conviction.

Sustainability – our path to the future

Being part of our society, we, Messe München, are dedicated to our social and ecological responsibilities. Therefore, sustainability is an integral part of our corporate strategy.

For this purpose, we have developed a sustainability strategy tailored to the exhibition industry. As part of our holistic sustainability program, we continuously initiate projects, which aim to reduce the CO₂ emissions of Messe München.

Sustainability is not a trend. It is our future.

No major event can be one hundred percent sustainable. Nevertheless, the aim must be to act as sustainably as possible and to make as many adjustments as possible. We are aware of this responsibility and hope to motivate others through our commitment. Let's tackle the issue of sustainability together. Consistently. Continuously. Constructively.

Sustainability. The measures of EXPO REAL.

As one of the most important real estate fairs in Europe, we support our trade visitors in dealing sustainably with the environment, climate and resources. We also take action ourselves - and translate our sustainability claim into concrete measures. Whether mobility, catering, use of materials, waste avoidance, disposal or emission reduction - we are already taking action here:

Trade fair organization

  • We ensure that our forums and all other EXPO REAL areas are constructed in the most sustainable and resource-efficient way possible, by requiring our stand builders to take a range of measures. Further information can be found at meplan and Arno Design.
  • To save paper, we are constantly trying to reduce our print circulation and increase the use of digital formats, for example through our EXPO REAL app, digital info points and our website.
  • In order to be able to use reusable cups and bottles, we offer free water stations on the exhibition grounds.

Waste disposal

  • In order to return recyclable materials to the economic cycle, we recycle the waste resulting from construction and dismantling as commercial waste. By revising its waste management strategy, Messe München also aims to ensure that even more of the waste generated is returned to material flows and recycled and disposed.

Gastronomy

  • A central maxim that guides the actions of our catering partners Able and Käfer is sustainability with the principle of “avoid instead of compensate”. By working with local suppliers and focusing on seasonal products as well as measures against food waste, they help to reduce environmental impact and promote sustainable business management.
    You can find more information on the specific measures here.

Offers and recommendations for exhibitors and visitors

Sustainability is a mission that we can only achieve together. With various offers and recommendations, EXPO REAL supports all participants in making their participation in the trade fair more environmentally conscious.

Planning and design of the trade fair presence

  • Talk to your stand constructor about resource-saving stand construction options. Our partners meplan and EECS.greens® will be happy to provide you with appropriate stand construction solutions.
  • Use our waste prevention guide with valuable tips on how to avoid waste through careful planning and design of your trade fair presence.
  • Try to avoid give-aways as far as possible.
  • Catering: Reduce meat dishes and rely on regional and seasonal ingredients. Also talk to your caterer about how food waste can be reduced. You can find an overview of the caterers on the exhibition grounds and their sustainability measures here.
  • Check whether the number of printed advertising materials can be reduced and focus more on digitalization.

During the trade fair visit

  • “One trade fair visit avoids five business trips on average!” - according to a recently published study by the Association of the German Trade Fair Industry (AUMA). You should therefore plan your trade fair visit as precisely as possible in advance in order to make the most efficient use of your time on site. The IFAT Munich app is available to you as a practical planning tool.
  • You do not need to bring a printed ticket with you! It is sufficient to scan the ticket on your cell phone at the entrance.
  • Have you received a lanyard? Feel free to use it for your next visit to the fair. The more often they are reused, the fewer lanyards need to be produced.
  • Use the free water stations on the grounds to refill reusable cups and bottles

Mobility

  • Did you know that your EXPO REAL ticket includes free use of public transportation? We promote low-emission travel by integrating the use of public transport in all exhibitor passes and visitor tickets.
  • You can also use the EXPO REAL Rail Special event ticket for more environmentally friendly travel by rail.
  • To reduce the number of individual cab journeys, we offer an airport shuttle service during the trade fair that takes you directly from the airport to the exhibition grounds.
  • Networking on arrival - carpooling is not only more entertaining, but also reduces the volume of traffic.

ESG real estate as a trade fair sector: What do the ESG requirements mean for the real estate industry?

Whether for institutional investors, fund providers and asset managers as well as for portfolio holders or project developers - the topic of ESG has gained enormous importance in the real estate industry across all asset classes. EXPO REAL meets these challenges: Here you will find contact persons and experts on all important questions about ESG in the real estate industry.