NOVA³: “Where real estate meets innovation”

EXPO REAL 2020 in a new format

Physical and virtual meeting place for the real estate industry: the EXPO REAL Hybrid Summit will take place in the ICM – Internationales Congress Center München on October 14 and 15, 2020.

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NOVA³: an adventure into the real estate sector’s future

As the leading trade fair for the real estate industry, EXPO REAL and its NOVA³ throw an inspiring light into the future: with hall A3 "NOVA³", EXPO REAL 2020 will once again place a strong focus on innovation, involving strong partners from the real estate industry. Because it is not only tech companies that are changing the market and, with NOVA³, are getting a platform at EXPO REAL. Innovation-savvy companies such as consulting firms, planners, project developers and operators also present solutions, applications and prototypes along the value chain of the real estate business.

Of course, the name is no coincidence: NOVA from Latin nova (“new”) together with the 3 of Hall A3 were chosen to reflect the concept’s new, pioneering character, which is optically emphasized by the strong, empowering petrol blue color .

Become an exhibitor in the hall NOVA³*.

Präsentieren Sie sich als innovationsaffines Unternehmen mit einem eigenen Stand in der NOVA³.

  • The central innovation area of EXPO REAL, consisting of the Real Estate Innovation Forum as well as the Tech Alley with 75 start-ups from the proptech, fintech and contech sectors, is located to the south of NOVA³ and ensures a high visitor frequency.
  • NOVA³ will show a mix of exhibitors along the real estate life cycle, with a focus on exhibitors who position themselves strategically with a stronger focus on corporate innovation and will bring these innovations into the real estate sector as well.
  • Own branding with key visual as a consistent design element, guiding colour "petrol" and on-site route guidance or signage concept.
  • Under the claim "EXPO REAL Innovation" additional innovation topics will be brought together at EXPO REAL (Real Estate Innovation Forum, Tech Alley, Guided Tours, exhibitor innovations at the trade fair booths, Innovation Guide).

May we introduce: that’s NOVA³

The main innovation area of NOVA³? The Real Estate Innovation Forum and the Tech Alley with 75 young tech companies. At the NOVA³ Forum, the exhibitors in Hall A3 will present their innovations. And the guided Innovation tours will help you get a close and precise overview of the innovations showcased. The information desk right at the NOVA³ entrance is the central point for information about all NOVA³ exhibitors, conferences and further innovation topics.

EXPO REAL Floor Plan
Stand EXPO REAL 2019, the new hall plan will be published in early May 2020.

NOVA³ Gastro

NOVA³ Info

Central point of information about the A3 exhibitors, conference programs and meeting point for the guided “Innovation-Tours".


Here, the spotlight is on the digital shift in the industry: renowned experts and pioneers will present and discuss the latest developments and make recommendations for action.

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Tech Alley

Bringing visitors and technology companies directly together, this platform is especially attractive for start-ups that want to establish valuable contacts.

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NOVA³ Forum

Innovation and digitalization in the real estate field: Hall A3 exhibitors give valuable insights into their innovations.

Important documents

Impressions 2019

Teaser image of movingimage video
EXPO REAL 2019 - NOVA³: New trade fair concept

A glimpse into the future of the real estate industry, thanks to a new trade fair concept at the EXPO REAL - NOVA³. Everything revolves around innovation in one hall. The idea behind it: an lively exchange between start-up´s, Grown up´s and already established companies in order to encourage the digital transformation in the industry.

Do you want to experience Drees and Sommer's innovative strength? The best way is at the annual EXPO REAL. For us, this trade fair-particulary with its new NOVA³ hall—is THE platform for inspriring engagement with our customers and the market. And it always leads to pioneering projects.

Steffen Szeidl, Member of the Drees & Sommer Executive Board

Hall A3, Innovation, Tech Alley, Hotel

Isabella Bayer
Isabella Bayer
Exhibition Manager
Messegelände, 81823 München

*The allocation in hall A3, NOVA³ is based on their eligibility for admission and availability of stand space. The EXPO REAL project management is responsible for the allocation. Please note in your application that you would like to be placed in hall A3.

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Online Catalog

The largest B2B trade fair for real estate and investment in Europe is the ideal platform for efficient networking.

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Messe München
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Fairgrounds map of EXPO REAL

Find your way around EXPO REAL easily with our venue map.

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On the Pulse of the Industry: The Conference Program

Latest industry knowledge, international expertise, dialog with insiders: The EXPO REAL conference program brings together the knowhow of the property...

Conference program