Be where real estate meets innovation. It’s all about digitalization. And innovation.

New technologies and digital transformation: the pace of innovation in the real estate industry is accelerating rapidly. The Tech Alley, our special exhibition space for start-ups, as well as the adjacent Real Estate Innovation Forum is the place in hall NOVA³ for innovation-driven start-ups to meet the real estate industry.

The Tech Alley has been designed for start-ups. But not just any.

Your start-up is active in the ? elds of PropTech, ConTech or FinTech and your business idea has the power to disrupt the real estate industry? You are already halfway there! EXPO REAL looks for start-ups that were established within the last seven years, have been on the market for at least three years and have developed a real estate-related digital solution with use case, suiting one of the following sectors:

  • Plan & Build
  • Manage & Operate
  • Research & Valuate
  • Invest & Finance
  • Market

Corporate start-ups are not eligible for a Tech Alley participation.

Book your Tech Alley presentation space—and secure your exposure as an exhibitor at EXPO REAL's special features that are truly devoted to innovation.

Your benefits at a glance

  • Industry exposure: your own presentation space approx. 1 m² workspace per startup at topic tables with five workstations each (incl. electricity, LAN and USB charging connection, as well as an open storage area and logographic print)in the Tech Alley of EXPO REAL 2020, including three three-day exhibitor passes
  • Speaker slot in the Tech Talk Stage
  • Company entry in the EXPO REAL exhibition directories
  • Network: public profile in the EXPO REAL start-up database
  • Media attention: marketing, press and social media campaigns


    Package price: EUR 6,950

To be eligible for participation you have to meet the Terms of Participation and fit into one of the following exhibition sectors:

11.1 Software solutions for the construction industry and project development

11.2 Building information modeling and virtual components

11.3 3D visualization, augmented and virtual reality solutions

12.1 AI-based portfolio, asset and property management

12.2 Sensor-assisted maintenance (software and hardware)

12.3 Sensor-assisted HVAC control systems for large commercial real estate portfolios

12.4 Access control software and hardware for buildings and special-purpose properties

12.5 Tenant, community and building management platforms

12.6 Scalable, fully-integrated digital parking space management systems

13.1 Providers of machine learning, big data analysis, data-driven real estate industry intelligence

13.2 Automated services for real estate valuation models

14.1 Crowd investing platforms for investors in commercial real estate developments

14.2 Marketplace and peer-to-peer lending

14.3 Digital transaction management using blockchain

15.1 Platforms for short-term rentals of office and retail space

15.2 3D, augmented reality and virtual reality services for marketing commercial properties

Important documents

Exhibit with an individual booth

Secure your share in our success concept to present your company, your subjects and projects and to make new contacts: with your own booth at EXPO REAL.

Impressions 2019

Teaser image of movingimage video
EXPO REAL 2019 - NOVA³: New trade fair concept

A glimpse into the future of the real estate industry, thanks to a new trade fair concept at the EXPO REAL - NOVA³. Everything revolves around innovation in one hall. The idea behind it: an lively exchange between start-up´s, Grown up´s and already established companies in order to encourage the digital transformation in the industry.

3D tour of the Real Estate Innovation Forum and the Tech Alley 2019 (provided by Haworth - official sponsor of the Real Estate Innovation Forum)

Hall A2, A3 and Innovation

Isabella Bayer
Isabella Bayer
Exhibition Manager
Messegelände, 81823 München

Our tip

The EXPO REAL Blog offers you further information on the subject as well as views and experiences of different players. Why not just have a look!