Mailing

Infomailing of the EXPO REAL Hybrid Summit 2020

Here you will find all infomailing of the EXPO REAL Hybrid Summit 2020. All future infomailing will be published here continuously after they have been sent. Stay informed about the most important topics and dates.

This year's EXPO REAL will be offering both physical and virtual meeting places for the real estate industry under the new banner "EXPO REAL Hybrid Summit – The Hybrid Conference for Real Estate and Investments".

Messe München is currently putting the finishing touches to the new format, which will combine the best of a traditional conference in the ICM – Internationales Congress Center München with a simultaneous digital conference platform. The two-day EXPO REAL Hybrid Summit will take place from October 14 to 15, 2020.

Given the special circumstances of the current Covid-19 pandemic, it will not be possible to host EXPO REAL 2020 in its usual exhibition halls. Instead, the trade fair will be delivered in an innovative format, which offers a streamlined physical conference with safe exhibition spaces and simultaneous live-streaming of the full conference program.

The EXPO REAL Hybrid Summit's three-pillar concept

The new Hybrid Summit has been designed to bring the crème de la crème of the real estate industry together and is based on three major pillars:

Live conference for on-site attendees and live-streaming audiences around the world; individually bookable areas for exhibitors, known as "Smart Spaces" of 9 to 24 sqm; and special shows and exhibition spaces for specific topic areas, such as the trade show's startup platform, "EXPO REAL Innovation".

The qualitative and multifaceted conference program will be integrated throughout the halls of the ICM – Internationales Congress Center München, all of which are equipped with state-of-the-art conference technology and flexible seating concepts, thereby guaranteeing full compliance with all valid health and safety regulations to protect your health.

Live-streamed conference sessions will be available for participants who cannot be physically present, enabling them to not only take part in the conferences as part of a global virtual audience, but also to exchange information with speakers and other participants.

There are also plans to integrate global networks, EXPO REAL's international partners in Great Britain, the United States and France, for example, will be able to join the Hybrid Summit's discussions of country-specific topics via the event's online platform. Thus, anyone who cannot attend in person due to ongoing travel restrictions will still be able to be a part of the EXPO REAL Hybird Summit.

Pillar two is the bookable spaces for exhibitors, so-called "Smart Spaces", which range in size from 9 to 24 sqm and will be available in the foyer of the ICM as well as in the adjacent hall B0. Attendees will also be able to book presentation slots on the ICM premises for lectures and workshops.

Pillar three is the program of special shows and core topic areas, including the dedicated startup platform "EXPO REAL Innovation" and "Digitalization in the Real Estate Industry" in hall B0.

This new format is specifically designed for exhibitors who, given their extensive preparations for EXPO REAL 2020, didn't want to miss out on providing their customers with an attractive meeting place this fall. In particular, the high-quality "Smart Spaces" are designed as prefabricated stands and will enable exhibitors to take part in the new format without any great effort.

At the same time, the new EXPO REAL Hybrid Summit format has also been specifically designed for potential participants who have not yet made a final decision on whether to attend this year's EXPO REAL or not. Subject to final approval, Messe München expects around 5,000 to 6,000 exhibitors and visitors to attend in person, joined by a large number of visitors via the virtual platform.

As this year's format is so completely different from the traditional EXPO REAL trade fair, attendees will need to register again for the new event. We will therefore be contacting you again shortly with information on the registration process, prices and a more detailed conference program.

We sincerely hope that you are as excited by the new format as we are and look forward to seeing you again in Munich from October 14-15, 2020.

EXPO REAL HYBRID SUMMIT - The format

Special situations require innovative formats, such as the EXPO REAL Hybrid Summit – the Hybrid Conference for Real Estate and Investment. Two days, from October 14 to 15, 2020: a physical and virtual meeting place in one – with top-tier participants. This is where you can cultivate contacts, obtain first-hand information and make the most of an up-to-date conference program that addresses the latest issues and challenges facing the real estate industry today.

Information about the Hybrid Summit


SMART SPACES - Your exhibition options at the Summit

Take advantage of our Smart Spaces where you can meet customers, link up digitally with remote colleagues or simply raise your profile during the Summit. The Smart Spaces come in three sizes, S, M and L, so you’re sure to find the one that’s right for you.

Then there’s TechAlley: the perfect base for start-ups and PropTechs. And all of this while complying with all relevant hygiene and health regulations.

To the exhibition options


FOOD AND DRINK - Catering at the Summit

We will also have a range of dining and stand catering options to ensure full stomachs and clear heads for your next big deal. Together with our long-standing catering partner – Käfer Messegastronomie – we offer first-class dining not only at Restaurant Seeblick, but also carefully prepared food and drink at the Smart Spaces, in conference offices and at the ICM – Internati-onales Congress Center München. More information will be available shortly.


CONFERENCE AREAS - What will the conference program offer?

This is what you can expect from the EXPO REAL Hybrid Summit conference program: discussion panels featuring leading industry figures who will shed light on the strategic issues and asset classes in the real estate sector, exceptional keynote speakers and events organized by exhibitors in the halls of the ICM, not only on site but also digitally at www.exporeal.net.

To the program overview


THE NEXT STEPS - Let’s go: Participating as an exhibitor

Use this unique format to showcase your company, build your network and further your business success.

Registration starts July 9, 2020

Final registration July 31, 2020

Information for exhibitors

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