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Press release

Acknowledged experts and valuable insights

September 30, 2021
  • Highlights in the conference program
  • 1,200 exhibitors so far
  • Safe trade fair experience thanks to proven protective measures against COVID-19

The first EXPO REAL after the coronavirus outbreak is just around the corner: Messe München's tried-and-tested protection and hygiene concept finally allows the real estate industry to revive its network in the exhibition halls. Key topics of the conference program are the consequences of the pandemic for the national economy as well as for the real estate industry—and the responsibility of the industry in times of climate change.


“1,200 exhibitors have registered for EXPO REAL so far—and are placing their trust in us that industry meetings will once again be possible without any problems. We really appreciate this after 20 months of standstill,” explains Claudia Boymanns, Exhibition Director EXPO REAL. “And we are pleased to discuss the pressing issues of our time. To do so, we have gathered many well-versed experts in our conference program.”

Conference program highlights

The pandemic has interrupted previous developments and triggered and boosted others. It has strengthened certain segments of the real estate industry and weakened others. And—like the consequences of climate change—it has emphasized the need for cities to change (once again). Although climate change has been on everyone's lips for a long time, the tasks associated with it are becoming more pressing now. All these developments also come with a social dimension. In addition, in the future, the real estate industry will have to comply with the EU's ESG guidelines.

These outline the challenges that all areas of the real estate industry are facing and that are the central theme of all events in EXPO REAL’s conference program—from the EXPO REAL FORUM and the PLANNING & PARTNERSHIPS FORUM to the REAL ESTATE INNOVATION FORUM. (Conference program overview).

Highlights include:

"People, markets, mutants: what the pandemic has changed"
with a keynote by Dr. Gertrud R. Traud, Chief Economist of Helaba Landesbank Hessen-Thüringen.
Monday, October 11, 2021, EXPO REAL FORUM, 10:00–11:30

“Crisis-proof cities: resilience as criterion”
e. g. with Cornelia Zuschke, Commissioner for City Planning, Construction, Mobility and Property Management, State Capital Düsseldorf.
Monday, October 11, 2021, EXPO REAL FORUM, 12:00–13:00

“Prosperity versus poverty: the social component”
with a keynote by Prof. Dr. Armin Nassehi, Chair of General Sociology and Social Theory, Ludwig-Maximilians-Universität München.
Tuesday, October 12, 2021, EXPO REAL FORUM, 13:30–14:30

“Positive climate? Dream on! What can the real estate industry and investors do?” with a keynote by Prof. Dr. Matthias Garschagen, Chair in Human Geography, Head of the Teaching and Research Unit for Human Environment Relations, Ludwig-Maximilians-Universität München.
Tuesday, October 12, 2021, EXPO REAL FORUM, 10:00–11:30

“ESG—more than just three letters”
e. g. with Doris Pittlinger, Head of the European Fund Management team of Invesco Real Estate
Tuesday, October 12, 2021, EXPO REAL FORUM, 16:30–17:30

“The crystal ball. What remains of the hotel DNA after the pandemic? Where is the journey going?”
Monday, October 11, 2021, PLANNING & PARTNERSHIPS FORUM, 10:00–11:00

“Logistics real estate: the race to ESG and sustainability is on”
Tuesday, October 12, 2021, PLANNING & PARTNERSHIPS FORUM, 13:30–14:30

“Turning old into smart for a good climate”
Tuesday, October 12, 2021, Real Estate Innovation Forum, 11:30–12:30

A safe trade fair experience

Crucial for a safe trade fair experience is the so-called 3G concept, which stipulates that only those vaccinated, recovered or tested (German: geimpft, genesen, getestet) will have access to EXPO REAL. Those participants not fully vaccinated are advised to get tested before coming to the trade fair center. Test centers are near hotels, at Munich Airport, or downtown Munich. In addition, at the trade fair center, distancing rules, ventilation of the exhibition halls, the use of at least medical face masks, hygiene precautions on site and the traceability of all participants ensure a safe trade fair experience.

Information on admission requirements

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Press contacts
Silvia Hendricks
Silvia Hendricks
PR Manager
Messegelände,
81823 München
+49 89 949-9721483
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