Exhibitor Mailings

EXPO REAL 2020 in a new format

Physical and virtual meeting place for the real estate industry: the EXPO REAL Hybrid Summit will take place in the ICM – Internationales Congress Center München on October 14 and 15, 2020.

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Here you will find all exhibitor mailings for EXPO REAL 2020. All future exhibitor mailings will be published here continuously after they have been sent. Stay informed about the most important topics and dates.

This year's EXPO REAL will be offering both physical and virtual meeting places for the real estate industry under the new banner "EXPO REAL Hybrid Summit – The Hybrid Conference for Real Estate and Investments".

Messe München is currently putting the finishing touches to the new format, which will combine the best of a traditional conference in the ICM – Internationales Congress Center München with a simultaneous digital conference platform. The two-day EXPO REAL Hybrid Summit will take place from October 14 to 15, 2020.

Given the special circumstances of the current Covid-19 pandemic, it will not be possible to host EXPO REAL 2020 in its usual exhibition halls. Instead, the trade fair will be delivered in an innovative format, which offers a streamlined physical conference with safe exhibition spaces and simultaneous live-streaming of the full conference program.

The EXPO REAL Hybrid Summit's three-pillar concept

The new Hybrid Summit has been designed to bring the crème de la crème of the real estate industry together and is based on three major pillars:

Live conference for on-site attendees and live-streaming audiences around the world; individually bookable areas for exhibitors, known as "Smart Spaces" of 9 to 24 sqm; and special shows and exhibition spaces for specific topic areas, such as the trade show's startup platform, "EXPO REAL Innovation".

The qualitative and multifaceted conference program will be integrated throughout the halls of the ICM – Internationales Congress Center München, all of which are equipped with state-of-the-art conference technology and flexible seating concepts, thereby guaranteeing full compliance with all valid health and safety regulations to protect your health.

Live-streamed conference sessions will be available for participants who cannot be physically present, enabling them to not only take part in the conferences as part of a global virtual audience, but also to exchange information with speakers and other participants.

There are also plans to integrate global networks, EXPO REAL's international partners in Great Britain, the United States and France, for example, will be able to join the Hybrid Summit's discussions of country-specific topics via the event's online platform. Thus, anyone who cannot attend in person due to ongoing travel restrictions will still be able to be a part of the EXPO REAL Hybird Summit.

Pillar two is the bookable spaces for exhibitors, so-called "Smart Spaces", which range in size from 9 to 24 sqm and will be available in the foyer of the ICM as well as in the adjacent hall B0. Attendees will also be able to book presentation slots on the ICM premises for lectures and workshops.

Pillar three is the program of special shows and core topic areas, including the dedicated startup platform "EXPO REAL Innovation" and "Digitalization in the Real Estate Industry" in hall B0.

This new format is specifically designed for exhibitors who, given their extensive preparations for EXPO REAL 2020, didn't want to miss out on providing their customers with an attractive meeting place this fall. In particular, the high-quality "Smart Spaces" are designed as prefabricated stands and will enable exhibitors to take part in the new format without any great effort.

At the same time, the new EXPO REAL Hybrid Summit format has also been specifically designed for potential participants who have not yet made a final decision on whether to attend this year's EXPO REAL or not. Subject to final approval, Messe München expects around 5,000 to 6,000 exhibitors and visitors to attend in person, joined by a large number of visitors via the virtual platform.

As this year's format is so completely different from the traditional EXPO REAL trade fair, attendees will need to register again for the new event. We will therefore be contacting you again shortly with information on the registration process, prices and a more detailed conference program.

We sincerely hope that you are as excited by the new format as we are and look forward to seeing you again in Munich from October 14-15, 2020.

Having sent out the placement proposals for EXPO REAL 2020 over the last few days, we have already received a large number of questions about the practicalities of planning a trade fair stand under the COVID-19 restrictions together with requests for information about preparations for EXPO REAL in general.

Yesterday, we received a general commitment from the Free State of Bavaria that trade fairs will be allowed to take place again from September 1, 2020. As a result of this commitment, there are no longer any formal obstacles against trade fairs that are organized and managed in compliance with specific health and safety protocols. These protocols will be specified over the next few days and weeks.

Even with the go ahead from state authorities, we understand your current concerns in relation to the trade fair and assure you that, as a longstanding partner to the real estate industry, we will always work closely with you in developing solutions to any and all issues. We are also aware that the format of this year’s fair will be significantly different from past events, with fewer participants, a stronger focus and more personal.

The dynamics of the current situation mean that we are continuously evaluating the overall situation and constantly adaptating to applicable legal requirements. As a result, we have adopted a step-by-step approach to everything we are doing.

At our next Advisory Board meeting on June 9, 2020, we will be assessing the current situation in detail and considering the format of the EXPO REAL 2020 trade fair. In spite of all the challenges and different viewpoints, the real estate industry seems united in its desire to exchange opinions and ideas on the current situation.

We have also been asked to extend the deadline for confirming stand bookings in order to provide further planning security for EXPO REAL 2020. We are therefore extending the deadline for accepting or rejecting placement proposals for all exhibitors until Wednesday, June 17, 2020.

If you need to request a further extension, please contact the EXPO REAL exhibition management team.

We hope you appreciate this gesture as a sign of our commitment to continue to provide a valuable meeting place for the real estate industry in the third quarter of the year. We not only want to give companies within the industry the opportunity to exchange ideas and information, we also take your questions seriously and are determined to work together with you to find the best solutions for this challenging time. Please do not hesitate to contact us if you have any further questions, suggestions or ideas.

In this exhibitor mailing we would like to inform you about the Health and Hygiene protocols.

EXPO REAL 2020 – Health and hygiene protocols

We remain committed to hosting EXPO REAL as planned in Munich from 5 to 7 October at the Munich exhibition center.

Messe München GmbH, in cooperation with the government of the Free State of Bavaria, is currently developing bespoke health and safety protocols that will allow us to ensure the success of EXPO REAL despite the Covid-19 pandemic. In order to host EXPO REAL 2020 at the Munich exhibition center, the following safety protocols must be observed:

  • Safe distances must be maintained
  • Comprehensive hygiene and health protection protocols must be in place
  • Contact tracing protocols must comply with the specifications of the Robert Koch Institute (Germany's national Public Health Institute)

Other resources are available to provide further information:

Provided the above requirements can be met, we currently expect to be able to hold EXPO REAL 2020 as planned.

In this exhibitor mailing we would like to inform you about the placement proposal and the co-exhibitor registration for EXPO REAL 2020. Find out more about our new data-driven marketing “Working Hero”.

EXPO REAL 2020: How to confirm your status

From mid-May you will receive an email with your placement proposal. Please confirm the proposal within the specified time limit using the link in the email. You can reject the proposal using this link or request a new one. Your stand will be confirmed by your acceptance, and you will receive a confirmation by email. You can learn more about the placement process here.

Being fast pays off – thanks to a favorable tariff

Tip: Remember that you can already invite your co-exhibitors now. As a registered main exhib-itor you can do so at any time. Some first co-exhibitors have already been registered – and it pays to be quick: You can register your co-exhibitors at the reduced rate of EUR 700 per com-pany by June 17, 2020! Register co-exhibitors here.

Inspire your target group with your story!

Attractive messages that make a lasting impact: Use our innovative digital marketing channel in 2020 to promote your company! Working Hero combines high-quality videos with data-driven marketing. Ideal for bringing your marketing message to life and making sure they hit the target in the most memorable way, allowing you to effectively reach your B2B target groups. Learn more about Working Hero.

You have certainly been able to gather from the media that Oktoberfest 2020 has been cancelled due to the corona crisis and would now like to know what will happen to EXPO REAL now that Oktoberfest 2020 has been cancelled.

EXPO REAL 2020 - What happens next?

Anyone who knows Oktoberfest knows that it cannot be compared to EXPO REAL. At EXPO REAL, the focus is on exchanging information, initiating business or sharing knowledge, so we believe that EXPO REAL can be organized in such a way that the risk of infection is at least manageable. We are therefore continuing to plan EXPO REAL and are currently working closely with the relevant authorities to develop a concept for holding EXPO REAL.

This concept will take into account the various requirements for exhibitors, visitors, service partners, stand builders, etc. with regard to protecting everyone against infection.

The concept addresses possible measures in the following areas:

  • hygiene and infection protection standards for all participants (hand disinfection possibilities, increase in cleaning cycles, wearing a mask, etc.)
  • managing the concentration of people on the site and in the exhibition halls as well as conference area
  • contact tracking through registration of participants and suggestion for:
    • exhibition stand design
    • hall layout with enough open spaces
    • catering facilities
    • meeting facilities outside the reserved exhibition halls
    • events in the forums and conference rooms

Regarding EXPO REAL 2020 Messe München is also in contact with the leaders of our shareholders, the Free State of Bavaria and the City of Munich.

We are confident that by mid/end June we will have worked out a solution in cooperation with the state and municipal authorities that will enable us to hold EXPO REAL and other trade fairs in the autumn. Understandably, you will want to know as soon as possible what measures you need to prepare for so that you can take them into account as early as possible in your planning for EXPO REAL 2020. We still need some time to develop and coordinate the concept so that we can provide you with reliable statements. Until then, we would ask you and your partners to be patient.

As soon as we have a valid interim status, we will inform you immediately.

The precautions being taken to limit the spread of the coronavirus are affecting almost every area of life, both privately and professionally. Understandably, large numbers of exhibitors have been contacting us over the last few days to ask for updates on the current status of EXPO REAL 2020. In response to these questions, we would like to inform you today about the current schedule for:


We currently expect EXPO REAL to be held as planned in October 2020. All main exhibitors will receive a placement proposal from us by mid-May 2020. The placement proposal must be confirmed by the exhibitor within the set period of 14 days. Confirmation of the placement proposal by the exhibitor constitutes a contract offer from which the exhibitor may no longer withdraw after receipt by Messe München GmbH.

If, on the other hand, the placement proposal is rejected by the exhibitor, no further costs will be incurred.

If the situation surrounding the coronavirus has not been resolved by the end of May and we have still not returned to our normal professional and private lives, we will reassess the situation at the beginning of July 2020 at the latest and decide whether or not to hold the EXPO REAL trade fair. If you have concluded a binding contract with Messe München as an exhibitor at EXPO REAL 2020, you will be under no obligation to pay the participation fee if the exhibition is cancelled.

However, if the restrictions on mass events are lifted and EXPO REAL does go ahead and you cancel your participation despite having a valid contract with Messe München, you will be required to pay the participation fee.

Having explored the option of postponing EXPO REAL, we have concluded that it is not possible to move the event to a later date in autumn this year.

EXPO REAL 2021: Date announcement

One more piece of important (non-coronavirus) news: EXPO REAL 2021 will take place one week later than usual in 2021, from 11 to 13 October, 2021. This is for your information and planning, especially if you have already started to reserve hotel rooms or other accommodation for 2021 or are planning to do so soon.

In these challenging times, we are extremely grateful for your loyalty and solidarity and hope to welcome you to EXPO REAL in Munich in October 2020.

In this exhibitor mailing we would like to inform you about the main and co-exhibitor registration for EXPO REAL 2020. Find out the deadlines for EXPO REAL 2020 and find out about all the marketing services for your big appearance. Furthermore, startups can now book their presentation space on Tech Alley, find out more:

Register as a main exhibitor by March 20!

Many companies have already registered for EXPO REAL 2020. Are you not one of them? In that case be quick: Registration for main exhibitors is closing on March 20, 2020. Why not register today and secure your booth space! For your ideal presentation at the most important international trade fair for property and investment.

Early invitations for co-exhibitors save your money!

Just invite your co-exhibitors to register now! As a registered main exhibitor you can do so at any time. We have already received some registrations for co-exhibitors. If you act fast, you will benefit from attractive conditions: You can register co-exhibitor for the reduced rate of EUR 700 per company by June 17, 2020!

Tech Alley: the perfect showcase for up and coming start-ups

New technologies and digital transformation: The pace of innovation in the real estate industry is quickening. Does your start-up come from the PropTech, FinTech or ConTech sector? Book your exhibition space in Tech Alley, our special start-up show in Hall NOVA³, which brings innovation-driven start-ups and the real estate industry together.

Register your start-up now.

Questions? Our EXPO REAL team is pleased to help

Our EXPO REAL team will be there for you in 2020. For all questions about your trade fair and booth plans you can approach our employees who are in charge of your hall at any time:

  • Hall A2, A3 and Innovation: Isabella Bayer, Lea Hümmler
  • Hall A1, B2 and CareerDay: Maria Stegner
  • Hall B1: Carolin Hellenschmidt
  • Hall C1, C2 and the Grand Plaza: Jessica Swoboda

You need support with technical questions? Write to our TAS3 team.

Masterful trade fair marketing will get you great exposure

Make optimum use of your trade fair presentation: The popular packages available from our marketing services support your success at the trade fair. Obtain information about our broad range of advertising options at attractive prices. Also returning in 2020: Virtual reality services. Unique virtual presentation options which will surprise and fascinate your customers.

The deadlines of EXPO REAL 2020

We make it easy for you to plan your trade fair participation: We have compiled all the important dates and deadlines for EXPO REAL 2020 online for you. Whether it is the registration, technical orders or booth construction and removal – this overview gives you all the deadlines for your trade fair organization. The respective contacts are also listed with their contact details.