Mixed-use properties and hotel hybrids: hospitality’s future is looking colorful

September 30, 2019

At this year’s Hospitality Industry Dialogue (HID), the hotel industry is discussing diversity—colorful diversity. Because the hotel world has never been as multi-layered and colorful as it is now.

Mixed-use properties and hotel hybrids

Last year, there were 1.4 billion people international tourists. And it is their demands that are reshaping the hotel industry. HID, which is taking place on Monday, October 7 in the Planning and Partnerships Forum in Hall A2, will address this change.

The hotel conference starts at 12 noon with Hospitality Hybrids in the Micro-City. A growing number of 17- to 70-year-olds want to live, work and relax in a casual lifestyle environment. What synergies can be generated from the new mixed-use complexes of hostels, serviced apartments, boutiques, lifestyle hotels, student apartments, offices, co-working and F&B outlets? Is this how new sustainable micro-cities with their own communities are created?

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Discussion at EXPO REAL 2018's Planning & Partnerships Forum.

Tech companies influence the industry; resorts overtake city hotels

The above-mentioned trends are creating an increasingly challenging environment for classic hotel chains and other unexpected players are pushing their way into the industry, including, above all, technology companies with a very specific focus. They are already shifting the balance in the global hospitality world. The European executives of IHG/InterContinental Hotel Group, Accor and the CEO of Steigenberger Hotels will discuss the competitive marketplace and more.

Most of the industry earns its money from business travelers. But more and more investors are finding holiday hotels (resorts) to their liking. That’s why groups such as Falkensteiner Hotels are even officially bidding adieu to the city hotel business. Or brands from outside the industry, such as the retailer Hirmer from Munich, are buying resort hotel groups.

Companies with increased privacy as a USP can even keep Airbnb in check: The standardized hotel giant Marriott is going to be at HID to report on its Villas & Homes concept.

What opportunities do digitalization and new technologies offer?

But what good is the hotel boom if there are no more employees to serve the guests? Can humanoid robots be used instead? Or does a company have to close due to a lack of personnel? The pipeline of projects is gushing, but investors are also ignoring the employee dilemma, and operators are in a tight spot. Otto Lindner, CEO of Lindner Hotels & Chairman of the German Hotel Association (IHA) will address this concern.

In any case, operators will have less room for maneuver. This is also because owners are strengthening their position. Does this mean saying goodbye to Asset Light? This is what leading brands, such as AccorInvest, Hyatt, Premier Inn and Covivio, are discussing.

On Tuesday, October 8, hotel experts will be discussing digitalization at 11 a.m. in the Real Estate Innovation Forum of the new innovation hall NOVA3. “Real Estate as a service” promises owners and operators greater profitability. Digitally networked hotel properties enable new forms of monetization. However, investors / owners, developers and operators must be able to disrupt existing processes. Will this work?

Maria Pütz-Willems

Founder and editor-in-chief of HospitalityInside