Infomailing of the EXPO REAL Hybrid Summit 2020

Here you will find all infomailing of the EXPO REAL Hybrid Summit 2020. All future infomailing will be published here continuously after they have been sent. Stay informed about the most important topics and dates.

Book your conference or meeting room slot today!

The EXPO REAL Hybrid Summit 2020 Exhibitor Shop is online now. Use it today to make the most of your EXPO REAL visit! Tip: Your stand package includes one or more meeting room slots. Reserve your dates and times now! You can also book conference rooms for on-site presentations and other services to supplement your stand package now.

To Exhibitor Shop

Perfect catering for your Smart Space

Looking to pamper visitors to your stand? Then take advantage of the catering services provided by Käfer for exhibition partners! With the Käfer Concierge Service, you can order specialty coffees, drinks and snacks at any time via the dedicated Orda app. And of course, you can also order your stand catering in advance. The mouth-watering menu is waiting for you now!

Your catering options

All you need to know about your catalog listing

August 28, 2020 is the deadline for registering logo partners if you want them entered in the EXPO REAL Summit Guide. After that, exhibition and logo partners won’t be able to authorize the obligatory communication fee by September 8. Which is important because partner contributions will appear in all trade fair directories (print, online and EXPO REAL app) from September 15.

Register logo partners

September 8: Deadline for your stand graphics

Do you need printed graphic for your Smart Space? Then please note the deadline for the delivery of graphics to MEPLAN for printing: September 8, 2020! If you have any questions regarding printing or stand construction, please contact MEPLAN directly. You can contact Ines Hakala by email to

Other contacts

Show an increased virtual presence in 2020!

Maximize the impact of your presence at the EXPO REAL Hybrid Summit 2020 and take advantage of our attractive upgrade options for Smart Space exhibition partners by adding a virtual element to your on-site presence. We will contact you in the next few days with further information. If you are interested, you can contact us by email:

IDEAL PLATFORM FOR B2B CONTACTS - Be a part of the innovative Summit format!

From today, exhibition partners can register for the EXPO REAL Hybrid Summit – the industry’s only meeting place in 2020 and the ideal event fo enhancing your B2B contacts. This innovative platform combines the best of a traditional trade show with a virtual event and includes conferences, exhibitor stands and special shows such as the EXPO REAL Innovation start-up platform.

Summit details

ATTRACTIVE, DIVERSE, ULTRA-MODERN: - Don’t delay. Reserve your Smart Space today!

Book your exhibition space today. The number of Smart Space stand packages in S, M, L and joint stand format is limited! This ensures that you both showcase your brand and comply with special hygiene and health requirements. You can use your Smart Space as a classic presentation space or connect customers and colleagues for virtual appointments. Register by July 31, 2020!

Register your Smart Space today

THE STAGE FOR TECHNOLOGY START-UPS - Tech Alley presentation space: Focus on innovation

The Tech Alley presentation space at the EXPO REAL Hybrid Summit 2020 is the perfect showcase for start-ups, focusing on new technologies and digital change. The limited number of stands ensures your exclusive appearance. Reserve your space quickly! Important: This also applies if you had already registered for the original Tech Alley. Register by July 31, 2020!

Info and registration

AT A GLANCE - EXPO REAL 2020 Summit Map

Where can I find what I’m looking for at the EXPO REAL Hybrid Summit 2020? This event is taking place at the ICM – Internationales Congress Center München. The latest Summit Map gives you a detailed overview of the individual event and exhibition locations at the ICM. This means you can already familiarize yourself with the location of each area.

To the Summit Map


Special situations require innovative formats, such as the EXPO REAL Hybrid Summit – the Hybrid Conference for Real Estate and Investment. Two days, from October 14 to 15, 2020: a physical and virtual meeting place in one – with top-tier participants. This is where you can cultivate contacts, obtain first-hand information and make the most of an up-to-date conference program that addresses the latest issues and challenges facing the real estate industry today.

Information about the Hybrid Summit

SMART SPACES - Your exhibition options at the Summit

Take advantage of our Smart Spaces where you can meet customers, link up digitally with remote colleagues or simply raise your profile during the Summit. The Smart Spaces come in three sizes, S, M and L, so you’re sure to find the one that’s right for you.

Then there’s TechAlley: the perfect base for start-ups and PropTechs. And all of this while complying with all relevant hygiene and health regulations.

To the exhibition options

FOOD AND DRINK - Catering at the Summit

We will also have a range of dining and stand catering options to ensure full stomachs and clear heads for your next big deal. Together with our long-standing catering partner – Käfer Messegastronomie – we offer first-class dining not only at Restaurant Seeblick, but also carefully prepared food and drink at the Smart Spaces, in conference offices and at the ICM – Internati-onales Congress Center München. More information will be available shortly.

CONFERENCE AREAS - What will the conference program offer?

This is what you can expect from the EXPO REAL Hybrid Summit conference program: discussion panels featuring leading industry figures who will shed light on the strategic issues and asset classes in the real estate sector, exceptional keynote speakers and events organized by exhibitors in the halls of the ICM, not only on site but also digitally at

To the program overview

THE NEXT STEPS - Let’s go: Participating as an exhibitor

Use this unique format to showcase your company, build your network and further your business success.

Registration starts July 9, 2020

Final registration July 31, 2020

Information for exhibitors

This year's EXPO REAL will be offering both physical and virtual meeting places for the real estate industry under the new banner "EXPO REAL Hybrid Summit – The Hybrid Conference for Real Estate and Investments".

Messe München is currently putting the finishing touches to the new format, which will combine the best of a traditional conference in the ICM – Internationales Congress Center München with a simultaneous digital conference platform. The two-day EXPO REAL Hybrid Summit will take place from October 14 to 15, 2020.

Given the special circumstances of the current Covid-19 pandemic, it will not be possible to host EXPO REAL 2020 in its usual exhibition halls. Instead, the trade fair will be delivered in an innovative format, which offers a streamlined physical conference with safe exhibition spaces and simultaneous live-streaming of the full conference program.

The EXPO REAL Hybrid Summit's three-pillar concept

The new Hybrid Summit has been designed to bring the crème de la crème of the real estate industry together and is based on three major pillars:

Live conference for on-site attendees and live-streaming audiences around the world; individually bookable areas for exhibitors, known as "Smart Spaces" of 9 to 24 sqm; and special shows and exhibition spaces for specific topic areas, such as the trade show's startup platform, "EXPO REAL Innovation".

The qualitative and multifaceted conference program will be integrated throughout the halls of the ICM – Internationales Congress Center München, all of which are equipped with state-of-the-art conference technology and flexible seating concepts, thereby guaranteeing full compliance with all valid health and safety regulations to protect your health.

Live-streamed conference sessions will be available for participants who cannot be physically present, enabling them to not only take part in the conferences as part of a global virtual audience, but also to exchange information with speakers and other participants.

There are also plans to integrate global networks, EXPO REAL's international partners in Great Britain, the United States and France, for example, will be able to join the Hybrid Summit's discussions of country-specific topics via the event's online platform. Thus, anyone who cannot attend in person due to ongoing travel restrictions will still be able to be a part of the EXPO REAL Hybird Summit.

Pillar two is the bookable spaces for exhibitors, so-called "Smart Spaces", which range in size from 9 to 24 sqm and will be available in the foyer of the ICM as well as in the adjacent hall B0. Attendees will also be able to book presentation slots on the ICM premises for lectures and workshops.

Pillar three is the program of special shows and core topic areas, including the dedicated startup platform "EXPO REAL Innovation" and "Digitalization in the Real Estate Industry" in hall B0.

This new format is specifically designed for exhibitors who, given their extensive preparations for EXPO REAL 2020, didn't want to miss out on providing their customers with an attractive meeting place this fall. In particular, the high-quality "Smart Spaces" are designed as prefabricated stands and will enable exhibitors to take part in the new format without any great effort.

At the same time, the new EXPO REAL Hybrid Summit format has also been specifically designed for potential participants who have not yet made a final decision on whether to attend this year's EXPO REAL or not. Subject to final approval, Messe München expects around 5,000 to 6,000 exhibitors and visitors to attend in person, joined by a large number of visitors via the virtual platform.

As this year's format is so completely different from the traditional EXPO REAL trade fair, attendees will need to register again for the new event. We will therefore be contacting you again shortly with information on the registration process, prices and a more detailed conference program.

We sincerely hope that you are as excited by the new format as we are and look forward to seeing you again in Munich from October 14-15, 2020.

Conference program
On the Pulse of the Industry: The Conference Program

Latest industry knowledge, international expertise, dialog with insiders: The EXPO REAL conference program brings together the knowhow of the property...

Conference program
EXPO REAL Visitors
Marketing services for your corporate identity

Full professional service portfolio and useful tools for a successful appearance at the trade fair.

Marketing Services

Mobile summit guide with powerful networking functions

Networking App